{"slug":"mattsons-beds","name":"Mattsons Beds","blocks":[{"name":"Mattsons Beds","type":"identity","founded":"1851","tagline":"Like no other since 1851","website":"mattsonsbeds.com","description":"Mattsons Beds is a Swedish luxury bed manufacturer founded in 1851. Five generations of the Mattson family have crafted beds by hand in Falkenberg, Sweden, using only natural materials — horsehair, wool, and cotton. No synthetics, ever."},{"type":"brand_story","about":"The Mattson family has been making beds in Falkenberg, Sweden since 1851. What started as a small workshop has grown into one of Scandinavia's most respected names in luxury sleep. Every bed is still made by hand, in the same town, by craftspeople who have spent years mastering the trade.","values":"No synthetic materials. No shortcuts. Every bed is hand-tufted using horsehair, wool and cotton — the same way it has been done for 175 years.","differentiation":"Every Mattsons bed is made to order by a named craftsperson in Falkenberg. Customers receive a certificate with the name of the person who made their bed."},{"type":"contact","email":"info@mattsonsbeds.com","phone":"+46 346718800","linkedin":"https://www.linkedin.com/company/mattsons-beds","instagram":"@mattsonsbeds"},{"city":"Göteborg","name":"SOVA Mölndal","type":"location","phone":"031274127","address":"Johannefredsgatan 5, 431 53 Mölndal","country":"Sweden","hours_fri":"11:00-19:00","hours_mon":"11:00-19:00","hours_sat":"11:00-16:00","hours_sun":"11:00-16:00","hours_thu":"11:00-19:00","hours_tue":"11:00-19:00","hours_wed":"11:00-19:00","hours_notes":"","hours_sunday":"11:00-16:00","hours_mon_fri":"11:00-19:00","hours_saturday":"11:00-16:00","appointment_needed":false},{"name":"Anemoia","type":"product","price":"Starting at 19.250€","currency":"EUR","includes":"The flagship. A masterpiece of traditional bed-making where every layer, stitch and material reflects uncompromising luxury. Built for those who see their bed as a work of art.","description":"## ANEMOIA\nCollection: Continental | Height: 58 cm | Starting price: €19,250 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nThe flagship model and the most premium bed in the Mattsons range. A high-profile continental bed hand-built to the highest standard. Best for side sleepers and back sleepers (both scored 10/10). Also suits mixed sleepers (9/10) and stomach sleepers (6/10). Strongly favours those who want a high bed (10/10); not suited to low-bed preference (1/10). The top choice for couples — highest motion isolation in the range (10/10), making it ideal when partners have different sleep schedules.\n\nConstruction: 12 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base: dual-spring — 6 cm Bonnell springs + 15 cm Chess Pocket Springs. Base mattress: dual-spring — 7 cm Active Pocket Springs + 13 cm Chess Pocket Springs. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: The most expensive model in the range, starting at €19,250. Sits firmly in the top price tier across all sizes and widths. The 10-layer luxury TAGEL Top Mattress is included as standard — no upgrade needed.\n\nKey traits: Tallest bed in the range. Dual springs in both the base and base mattress — the most advanced spring system available. Unmatched motion isolation. TAGEL Top Mattress included as standard. A statement piece."},{"type":"ordering","delivery":"White glove delivery and installation included in all orders","lead_time":"4-6 Weeks","how_to_buy":"Here are a few options:\nOption 1 — Warm & inviting\nVisit one of our showrooms and experience the Mattsons difference for yourself. Our sleep experts are on hand to guide you through a personalized sleep consultation, helping you find the bed that's perfectly matched to you. Available exclusively through our trusted network of retailers.","custom_options":"Custom dimensions, firmness levels, fabric choices and personalized tufting available on all models"},{"type":"faq","answer":"Yes — all Mattsons beds are fully customizable, including the option to set individual firmness levels per side. This makes them ideal for couples with different sleep preferences.","question":"Can you have different firmness levels on each side of the mattress?"},{"type":"faq","answer":"Mattsons uses GOTS Certified Organic Cotton, Texelwool™ and Horsehair MCC™, which together provide natural softness, breathability, temperature regulation and hypoallergenic qualities — all contributing to a healthier, more restorative sleep.","question":"What are the benefits of natural materials?"},{"type":"faq","answer":"The best way is to visit a Mattsons showroom, where a sleep expert will guide you through a personalized consultation to find your ideal match. Alternatively, the Mattsons website offers a bed selector tool to help narrow down your options.","question":"How do I know which bed model and firmness level suits me best?"},{"city":"Kristianstad","name":"SOVA Långebro","type":"location","phone":"044130520","address":"Karlsgatan 12, 291 59 Kristianstad","country":"Sweden","hours_fri":"11:00-19:00","hours_mon":"11:00-19:00","hours_sat":"11:00-16:00","hours_sun":"11:00-16:00","hours_thu":"11:00-19:00","hours_tue":"11:00-19:00","hours_wed":"11:00-19:00","hours_notes":"","hours_sunday":"12:00-16:00","hours_mon_fri":"11:00-18:00","hours_saturday":"11:00-16:00","appointment_needed":false},{"city":"Ängelholm","name":"SOVA Ängelholm","type":"location","phone":"0431411211","address":"Midgårdsgatan 11, 262 71 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Netherlands","country":"Netherlands","hours_fri":"09:30-17:30","hours_mon":"Closed","hours_sat":"09:30-17:30","hours_sun":"12:00-17:00","hours_thu":"09:30-17:30","hours_tue":"09:30-17:30","hours_wed":"09:30-17:30","hours_notes":"","hours_sunday":"12:00-17:00","hours_mon_fri":"09:30-17:30","hours_saturday":"09:30-17:30","appointment_needed":false},{"city":"Oldenzaal","name":"Van Gils Slapen","type":"location","phone":"+31 541 850 180","address":"Kleibultweg 48, 7575 BV Oldenzaal","country":"Netherlands","hours_fri":"13:00-18:00","hours_mon":"13:00-18:00","hours_sat":"10:00-17:30","hours_sun":"12:00-17:00","hours_thu":"13:00-18:00","hours_tue":"13:00-18:00","hours_wed":"13:00-18:00","hours_notes":"","hours_sunday":"12:00-17:00","hours_mon_fri":"13:00-18:00","hours_saturday":"10:00-17:30","appointment_needed":false},{"city":"Putten","name":"Kok Bedden","type":"location","phone":"+31 341-357821","address":"Dorpsstraat 16-20, 3881 BD, Putten","country":"Netherlands","hours_fri":"09:00 -21:00","hours_mon":"13:00 -18:00","hours_sat":"09:00 -17:00","hours_sun":"Closed","hours_thu":"13:00 -18:00","hours_tue":"13:00 -18:00","hours_wed":"13:00 -18:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"13:00 -18:00","hours_saturday":"09:00 -17:00","appointment_needed":false},{"city":"São Paulo","name":"Sleep Solutions","type":"location","phone":"+551130641429","address":"Praça do Vaticano, 52 B Jardim Europa - São Paulo/SP","country":"Brazil","hours_fri":"10:00-19:00","hours_mon":"10:00-19:00","hours_sat":"10:00-17:00","hours_sun":"Closed","hours_thu":"10:00-19:00","hours_tue":"10:00-19:00","hours_wed":"10:00-19:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"10:00-19:00","hours_saturday":"10:00-17:00","appointment_needed":false},{"city":"West Yorkshire","name":"The Carriage","type":"location","phone":"+441943864372","address":"91 Main St, Burley in Wharfedale, Ilkley LS29 7BU, United Kingdom","country":"United Kingdom","hours_fri":"10:00-17:00","hours_mon":"10:00-17:00","hours_sat":"10:00-17:00","hours_sun":"Closed","hours_thu":"10:00-17:00","hours_tue":"10:00-17:00","hours_wed":"10:00-17:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"10:00-17:00","hours_saturday":"10:00-17:00","appointment_needed":false},{"city":"Derby ","name":"Hunters Furniture","type":"location","phone":"+441332349285","address":"Babington Ln, Derby DE1 1SY, United Kingdom","country":"United Kingdom","hours_fri":"9:00-17:00","hours_mon":"9:00-17:00","hours_sat":"9:00-17:00","hours_sun":"Closed","hours_thu":"9:00-17:00","hours_tue":"9:00-17:00","hours_wed":"9:00-17:00","hours_notes":"","hours_sunday":"10:30-16:30","hours_mon_fri":"9:00-17:00","hours_saturday":"9:00-17:00","appointment_needed":false},{"city":"Truro ","name":"Julian Foye","type":"location","phone":"+441872222226","address":"Tregolls Rd, Truro TR1 1SB, United Kingdom","country":"United Kingdom","hours_fri":"9:00-17:00","hours_mon":"9:00-17:00","hours_sat":"9:00-17:00","hours_sun":"11:00-16:00","hours_thu":"9:00-17:00","hours_tue":"9:00-17:00","hours_wed":"9:00-17:00","hours_notes":"","hours_sunday":"11:00-16:00","hours_mon_fri":"9:00-17:00","hours_saturday":"9:00-17:00","appointment_needed":false},{"city":"Anglesey North Wales","name":"D.C. Williams & Son","type":"location","phone":"+44 1248 722 192","address":"Church Street Llangefni, Anglesey North Wales, LL77 7DU","country":"United Kingdom","hours_fri":"9:30-17:30","hours_mon":"9:30-17:30","hours_sat":"9:30-17:30","hours_sun":"Closed","hours_thu":"9:30-17:30","hours_tue":"9:30-17:30","hours_wed":"9:30-17:30","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"9:30-17:30","hours_saturday":"9:30-17:30","appointment_needed":false},{"city":"Pontyclun ","name":"Arthur Llewellyn Jenkins Llantrisant Swansea","type":"location","phone":"+44 01443 222 929","address":"Mwyndy Cross, Mwyndy, Cross, Pontyclun CF72 8PN, United Kingdom","country":"United Kingdom","hours_fri":"9:00-17:30","hours_mon":"9:00-17:30","hours_sat":"9:00-17:30","hours_sun":"11:00-17:00","hours_thu":"9:00-17:30","hours_tue":"9:00-17:30","hours_wed":"9:00-17:30","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"9:00-17:30","hours_saturday":"11:00-17:00","appointment_needed":false},{"city":"Swansea ","name":"Arthur Llewellyn Jenkins Cardiff","type":"location","phone":"+44 01792 892 381","address":"Phoenix Way, Penllergaer, Swansea SA4 9WF, United Kingdom","country":"United Kingdom","hours_fri":"9:00-17:30","hours_mon":"9:00-17:30","hours_sat":"9:00-17:30","hours_sun":"11:00-17:00","hours_thu":"9:00-17:30","hours_tue":"9:00-17:30","hours_wed":"9:00-17:30","hours_notes":"","hours_sunday":"11:00-17:00","hours_mon_fri":"9:00-17:30","hours_saturday":"9:00-17:30","appointment_needed":false},{"city":"Guernsey","name":"Scope Furnishing","type":"location","phone":"+44 1481 242 100","address":"Scope Furnishing Lowlands Industrial Estate Braye Road Vale Guernsey GY3 5XJ, GY3 5XJ, Guernsey","country":"United Kingdom","hours_fri":"9:00-17:00","hours_mon":"9:00-17:00","hours_sat":"9:00-17:00","hours_sun":"Closed","hours_thu":"Closed","hours_tue":"9:00-17:00","hours_wed":"9:00-17:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"9:00-17:00","hours_saturday":"9:00-17:00","appointment_needed":false},{"city":"Worcestershire","name":"Francis of Malvern","type":"location","phone":"+44 1684 573 823","address":"275 Worcester Road Malvern Worcestershire. WR14 1AA","country":"United Kingdom","hours_fri":"8:30-17:00","hours_mon":"8:30-17:00","hours_sat":"9:00-16:00","hours_sun":"Closed","hours_thu":"8:30-17:00","hours_tue":"8:30-17:00","hours_wed":"8:30-17:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"8:30-17:00","hours_saturday":"9:00-16:00","appointment_needed":false},{"city":"Aarschot","name":"Beets Patteet","type":"location","phone":"+32 16563284","address":"Spoorwegstraat 2, 3200 Aarschot","country":"Belgium","hours_fri":"10:00-18:00","hours_mon":"Closed","hours_sat":"10:00-18:00","hours_sun":"13:00-18:00","hours_thu":"10:00-18:00","hours_tue":"10:00-18:00","hours_wed":"10:00-18:00","hours_notes":"","hours_sunday":"13:00-18:00","hours_mon_fri":"10:00-18:00","hours_saturday":"10:00-18:00","appointment_needed":false},{"city":"Zürich","name":"Passion for Beds Zürich","type":"location","phone":"+41433330011","address":"Talstrasse 66, 8001 Zürich, Switzerland","country":"Switzerland","hours_fri":"10:00-18:00","hours_mon":"10:00-18:00","hours_sat":"10:00-16:00","hours_sun":"Closed","hours_thu":"10:00-18:00","hours_tue":"10:00-18:00","hours_wed":"10:00-18:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"10:00-18:00","hours_saturday":"10:00-16:00","appointment_needed":false},{"city":"Basel","name":"Passion for Beds Basel","type":"location","phone":"+41612718201","address":"Freie Str. 88, 4051 Basel, Switzerland","country":"Switzerland","hours_fri":"9:30-18:00","hours_mon":"9:30-18:00","hours_sat":"9:30-17:00","hours_sun":"Closed","hours_thu":"9:30-18:00","hours_tue":"9:30-18:00","hours_wed":"9:30-18:00","hours_notes":"","hours_sunday":"Closed","hours_mon_fri":"9:30-18:00","hours_saturday":"9:30-17:00","appointment_needed":false},{"name":"Elegance","type":"product","price":"Starting at 9.800€","currency":"EUR","includes":"A celebration of Mattsons' heritage artistry. Refined materials and precise construction come together to deliver the pinnacle of luxury sleep, transforming your bedroom into a sanctuary.","description":"## ELEGANCE\nCollection: Continental | Height: 57 cm | Starting price: €9,800 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nA refined, high-profile continental bed — the most balanced model in the range across all sleep positions. Scores 8/10 for side, back and mixed sleepers, and 7/10 for stomach sleepers. Strongly favours high-bed preference (10/10); not suited to low-bed preference (1/10). Excellent motion isolation (10/10) — a strong choice for couples.\n\nConstruction: 12 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base mattress: dual-spring — 9 cm Active Pocket Springs + 13 cm Tempered Pocket Springs. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €9,800 — roughly half the price of the Anemoia while retaining near-identical height, feel and construction. Sits in the upper-mid to high price tier. A strong value proposition for customers who want the flagship experience without the top-tier price tag.\n\nKey traits: The most evenly scored model across all sleep positions. Best choice when a customer wants premium quality at a more accessible price point than the Anemoia, or sleeps in multiple positions."},{"name":"Soulful","type":"product","price":"Starting at 8.400€","currency":"EUR","includes":"A refined, contemporary bed engineered to move with your body's rhythm. Distinguished by its dual-layer spring system and the option to upgrade to hand side-stitching for added structure and style.","description":"## SOULFUL\nCollection: Continental | Height: 51 cm | Starting price: €8,400 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nA mid-height continental bed with a calm, grounded feel. Best for side sleepers and back sleepers (both 8/10). Also suits mixed sleepers (7/10). Less suited to stomach sleepers (5/10). Neutral height preference — scores similarly for both low and high (5/10 and 6/10), well suited to those with no strong height opinion. Moderate motion isolation (4/10) — less ideal for light-sleeping couples.\n\nConstruction: 12 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base mattress: 13 cm Pocket Springs + 5.5 cm X-Pocket Springs. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €8,400 — close in price to the Elegance but with a lower profile and more contemporary look. Mid-range price tier. Available as an ST upgrade with two rows of hand side-stitching for enhanced stability and a more refined finish.\n\nKey traits: Lower profile than Elegance and Anemoia. ST upgrade available. Good mid-tier option that retains dual-spring layering."},{"name":"Rise","type":"product","price":"Starting at 5.100€","currency":"EUR","includes":"Swedish minimalism meets high-performance natural fibres. A clean, considered sleep solution built around certified organic materials and a single-layer spring system for exceptional breathability and simplicity.","description":"## RISE\nCollection: Continental | Height: 45 cm | Starting price: €5,100 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nA clean, minimalist continental bed built on a single-layer spring system with certified natural fibres. Scores 7/10 for back sleepers, stomach sleepers and mixed sleepers. Side sleepers score 6/10. Neutral height preference (5/10 low, 6/10 high). Low motion isolation (1/10) — not recommended for couples with different sleep patterns.\n\nConstruction: 12 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base: single-layer 13 cm Pocket Springs. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €5,100 — a significant step down from the Soulful and Elegance. Sits in the lower-mid price tier. The most accessible continental bed in the range.\n\nKey traits: The only model with a single-layer spring system — maximises airflow and temperature regulation. Best choice for wellness-focused buyers who prioritise material purity and cooler sleep. Strongest mid-range option for stomach and back sleepers."},{"name":"Lotus","type":"product","price":"Starting at 10.600€","currency":"EUR","includes":"Comfort and flexibility at the touch of a button. An adjustable frame bed inspired by the serenity of the ocean, designed to respond to your unique sleep needs night after night.","description":"## LOTUS\nCollection: Continental | Height: 48 cm | Starting price: €10,600 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nThe only fully adjustable bed in the Mattsons range. Allows electronic adjustment of the bed position at the touch of a button. The top recommendation whenever a customer requests or needs an adjustable bed (10/10 adjustable score). Best for back sleepers (10/10). Less suited to side sleepers (4/10) and mixed sleepers (4/10). Not suited to stomach sleepers (0/10). Upper-mid to high price tier. Moderate motion isolation (4/10), though each side can be independently adjusted for couples.\n\nConstruction: 12 cm adjustable Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base: dual-spring — 9 cm Pocket Springs + additional springs. Base mattress: 13 layers of natural fibres. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €10,600 — the most expensive model after the Anemoia. The premium reflects the adjustable mechanism. Sits in the upper-mid to high price tier across all sizes.\n\nKey traits: The only adjustable model — always recommend when adjustability is mentioned. Particularly well suited to back pain sufferers, those with mobility needs, or couples with very different comfort requirements. Widest top mattress choice: TRADITION, KUVERT or STRETCH."},{"name":"Strand","type":"product","price":"Starting at 3.700€","currency":"EUR","includes":"A Scandinavian frame bed inspired by the sensation of floating on water. Its innovative stacked pocket spring system creates a unique weightless feel, wrapped in breathable organic layers.","description":"## STRAND\nCollection: Frame Bed | Height: 40 cm | Starting price: €3,700 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nA Scandinavian frame bed with a stacked pocket spring system designed to create a floating sensation. One of the better low-profile options while retaining proper spring support (8/10 low preference). Suits stomach sleepers (7/10), side and back sleepers (both 6/10), and mixed sleepers (6/10). Not suited to high-bed preference (4/10). Moderate motion isolation (4/10).\n\nConstruction: 16 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base: stacked spring technology — 9 cm + 13 cm Pocket Springs integrated into the frame structure. Lower layer for buoyancy, upper layer contours to pressure points. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €3,700 — near the bottom of the range. Entry-to-mid price tier. Offers the Mattsons natural materials and handcrafted construction at a significantly lower price than the continental beds.\n\nKey traits: Distinct floating feel from the stacked spring system. Frame bed format — sleeker and more architectural than the continental beds. Wider 16 cm pine frame gives visual grounding despite the lower height."},{"name":"Light","type":"product","price":"Starting at 1.900€","currency":"EUR","includes":"Sleek, low-profile and deeply considered. A minimalist frame bed that pairs a lightweight Scandinavian aesthetic with dual-spring comfort and richly natural materials.","description":"## LIGHT\nCollection: Frame Bed | Height: 31 cm | Starting price: €1,900 | Built: Falkenberg, Sweden | Warranty: 25 years\n\nThe lowest and most minimal bed in the Mattsons range. The definitive choice for customers who want a low bed (10/10 low preference). Suits stomach sleepers best (7/10). Less suited to side sleepers, back sleepers and mixed sleepers (all 5/10). Not suited to high-bed preference (1/10). The most affordable model in the range. Moderate motion isolation (4/10).\n\nConstruction: 16 cm Swedish pine frame. GOTS Certified Organic Cotton, New Zealand Texelwool™ and Horsehair MCC™. Base: dual-spring — 9 cm Swedish Tempered Bonnell Springs + 13 cm Swedish Tempered Pocket Springs. Corners reinforced with flax and coconut coir. Entire mattress side-stitched and hand-tufted.\n\nPricing context: Starting at €1,900 — the most affordable entry point in the Mattsons range. Sits in the lowest price tier across all sizes. Offers genuine Mattsons craftsmanship and natural materials at the most accessible price point.\n\nKey traits: Lowest total height in the range at 31 cm. Close-to-floor Scandinavian aesthetic. Comes with a TAGEL Stretch Top Mattress as standard. Resilient Bonnell foundation with a contouring pocket spring layer on top."},{"type":"faq","answer":"All Mattsons beds come with a 25-year warranty on spring and frame faults.","question":"How long is the warranty?"},{"type":"faq","answer":"The ANEMOIA is Mattsons' flagship model — the most complex and material-rich bed in the collection. It features dual-spring technology in both the base and base mattress, the most premium layer construction, and the highest level of hand craftsmanship, including full hand side-stitching and tufting throughout.","question":"Why does the Anemoia cost significantly more than other models?"},{"type":"faq","answer":"Mattsons has been handmaking beds in Falkenberg, Sweden since 1851 — over 170 years of unbroken craftsmanship. Every bed is made entirely by hand using only the finest certified natural materials, with no shortcuts or compromises. Each bed is fully bespoke, built around the individual customer's preferences.","question":"What makes Mattsons special?"},{"type":"faq","answer":"Absolutely. While 120cm is our standard headboard height, custom heights are available on request — so your headboard can be tailored precisely to your space and preference.","question":"How do I know which firmness to choose?"},{"type":"faq","answer":"At Mattsons, we believe the highest quality should never come at an unjustifiable price. Every bed is crafted to an uncompromising standard — using only the finest certified natural materials and traditional hand craftsmanship, built to last a lifetime. We are deeply value-conscious, and that is reflected in everything we do. The quality speaks for itself.","question":"Mattsons beds cost less than comparable luxury brands — how does the quality compare?"},{"type":"faq","answer":"Yes — if you have a specific size in mind, we can make it. Custom sizes are available on request, ensuring your Mattsons bed fits your space perfectly.","question":"Can I order non-standard bed sizes?"},{"type":"faq","answer":"Choosing the right firmness is very personal, and we always recommend experiencing it in person. Visit one of our showrooms, where a sleep expert will take the time to understand your sleep needs and guide you to the firmness level that's right for you. You can also use our online bed selector as a starting point.","question":"How do I know which firmness to choose?"},{"name":"Bed Selector","type":"mcp_tool","endpoint":"https://mattsons-mcp.vercel.app/api/mcp","transport":"streamable_http","description":"Recommend Mattsons beds based on sleep position, size, and budget. 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